The Soft Pitch

By now you’ve either seen the Hulu commercials, heard the buzz about online video or – more likely – you’ve watched online video (more than 75% of Internet users have) probably to the tune of about 5 hours during February alone – at least that’s according to comScore Video Metrix March 2009. The research company estimates 145.2 million people watched online video in February, up 8 percent from a year ago.  Think it’s all dancing babies and sports blunders?  Think again:  Microsoft was #5 in the top 10 sites for video viewers with more than 28 million visitors who watched an average of 9.1 videos.  Those aren’t funny videos from someone’s 40^th birthday party – those are technical and training videos produced by software engineers and marketing teams to help customers use or sell a Microsoft solution.

And that’s just one vendor. So next week Avnet is launching “Avnet OnDemand” – a video portal for the technology distribution industry and it will have videos from many, many vendors.  It’s the first of its kind as a matter of fact.  No dancing babies here – technical and training videos from the top manufacturers like  HP and Molex.  Videos from Avnet on design kits, industry opportunities and general informational videos.

Take a sneak peak here, and let us know what you think.  Online video is taking off, and Avnet is helping our partners take advantage of it. Al calls this “catch the wave” – I think it’s more like catching a tsunami.

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