The Soft Pitch

Today will be one for the ages…PHX will be buzzing…great weather here has made this event again the place to be…1/2 the people are watching golf…the other half watching the people. The sights are amazing…from the beautiful girls to the great stadium course layout especailly at hole 16. Attendance maybe down a bit but it’s still will be double any event in the US this year. If u do not have a good time here you aren’t trying.

I was asked by the AZ Business Journal why we are doing this in tough times…this event is vital to our success. Hundreds of customers and suppliers love coming here when the weather is a tad cold…we hold meetings, tours, and our leaders get to address the TS and EM crowds at dinner programs. We see an awful lot of folks which enhances our relationships and also saves us money from traveling to them. Emails and phone calls only do so much. Some of the folks will spend an afternoon at the event in our tent on the 18th hole. We average 300 plus everyday…on Weds during the proam…it’s employee day. So we hit all our folks: employees, customers, suppliers, community leaders, and shareholders. Here is the cherry on the sundae…some of our funds go to charity through the host Thunderbirds. So far so good….

Also COO Rick Hamada did an excellent job being interviewed on Back Spin the radio show today. We are their sponsor every year during FBR week.  When asked by host Corey LaRusso he picked Nitti to win? (being from Chicago all I can think of is Frank Nitti from gangland era)  I hope local boy Ted Purdy does.

FBR marketers were smart…if you wear a Cardinal jersey/hat etc you get for free today.

So what’s next for the redbirds…the Steelers are 6 1/2 point favorites…great D versus great O (I do not mean Oprah). Too bad more Az fans are not there…but who cares…I like Coach Whiz versus Tomlin. If the Cardinals could beat the SI jynx for two weeks what’s one more…Warner is quite a man…our 4 recievers are awesome…the Steelers win too much in bad weather aganist teams who hate bad weather ala San Diego. Maybe they should not be in Tampa either. In my opinion will win Cardinals 31-28.

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