The Soft Pitch

There’s a few things that no matter what you say or how you write about them, it sounds like “Motherhood and Apple Pie” – an American term for something that’s truly great that you can’t argue with, but also a bit cliche.  Great customer service is kinda like that.  Who’s going to argue with it?  We all want it, we all know when we get it, and we complain to anyone who will listen when we don’t get it.

So, Sept. 29 to Oct. 3 at Avnet is Customer Service Week.  I’d like a slice of apple pie with that, if you please.  But here’s the catch.  Of course at Avnet we strive to deliver what I call the “triple S” – Simply Superior Service. – every day. And I’ve got some great stories to share about our team members doing just that. (I’ve got a few tucked up my sleeve that I’m planning on sharing on this blog during the week.)  Customer Service Week actually reminds me of the old-fashioned customer appreciation days from when I worked in a bank (many years ago, and way before the mortgage debacle).  We’re asking all employees to call one customer each day and just thank them for their business.  No sales pitch, no “Hey did you know about our new service?” Just, “Thank You.”  Thank you for choosing us.  We appreciate it.  We wouldn’t be here without your business. You are important to us. 

The way we figure it, if every employee makes just one call each day that’s more than 60,000 calls during one week just to say thank you.  Pretty awesome.  I’m going to do it too.  I don’t sell stuff, but I do “sell” Avnet to the journalists who cover us.  So, I’m going to call them and let them know we appreciate their interest in Avnet. 

By the way, while I’m at it – let me thank YOU for reading this.  Because like all the things my Mom did for me and for the sweet tang of good apple pie, I appreciate you taking the time to read this post.  Thank You.

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