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	<title>Blazing the Two-Fold Path &#187; Social Media</title>
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	<description>a guide to community relations</description>
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		<title>Avnet Tech Games go virtual and national</title>
		<link>http://blogging.avnet.com/weblog/comrel/2009/10/05/avnet-tech-games-go-virtual-and-national/</link>
		<comments>http://blogging.avnet.com/weblog/comrel/2009/10/05/avnet-tech-games-go-virtual-and-national/#comments</comments>
		<pubDate>Mon, 05 Oct 2009 18:08:19 +0000</pubDate>
		<dc:creator>Teri</dc:creator>
				<category><![CDATA[Blogs]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[signature events]]></category>
		<category><![CDATA[Avnet Tech Games]]></category>
		<category><![CDATA[national event]]></category>
		<category><![CDATA[virtual games]]></category>

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		<description><![CDATA[Here is some really exciting news about our biggest signature event, the Avnet Tech Games (ATG).  ATG is going to host our first Virtual Competition and it’s open to students nationwide.  Now, students across America are elibigle to win thousands of dollars in scholarship money
See our press release for more info and be sure to [...]]]></description>
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		<title>Guest Blogger:  Use Social Media to tell your CR story</title>
		<link>http://blogging.avnet.com/weblog/comrel/2009/07/31/guest-blogger-use-social-media-to-tell-your-cr-story/</link>
		<comments>http://blogging.avnet.com/weblog/comrel/2009/07/31/guest-blogger-use-social-media-to-tell-your-cr-story/#comments</comments>
		<pubDate>Sat, 01 Aug 2009 00:21:08 +0000</pubDate>
		<dc:creator>Teri</dc:creator>
				<category><![CDATA[Blogs]]></category>
		<category><![CDATA[CR Strategy]]></category>
		<category><![CDATA[Corporate Citizenship]]></category>
		<category><![CDATA[Guest Blogger]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://blogging.avnet.com/weblog/comrel/?p=346</guid>
		<description><![CDATA[Guest Blogger, Jennifer Russo, Communications and External Relations
Resolution Copper
In early 2009, Resolution Copper launched a campaign to facilitate ongoing education about our mine development project and proposed land exchange. Though the campaign still leverages traditional tactics &#8212; paid advertising, strategic media relations, and stakeholder engagement &#8212; we agreed to launch into the world of social media. [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>PRSA Presentation</title>
		<link>http://blogging.avnet.com/weblog/comrel/2009/04/21/prsa-presentation/</link>
		<comments>http://blogging.avnet.com/weblog/comrel/2009/04/21/prsa-presentation/#comments</comments>
		<pubDate>Tue, 21 Apr 2009 22:34:04 +0000</pubDate>
		<dc:creator>Teri</dc:creator>
				<category><![CDATA[Blogs]]></category>
		<category><![CDATA[CR Strategy]]></category>
		<category><![CDATA[Focus Areas]]></category>
		<category><![CDATA[Miscellaneous]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Two-fold Path]]></category>
		<category><![CDATA[signature events]]></category>
		<category><![CDATA[Avnet Tech Games]]></category>
		<category><![CDATA[chaos]]></category>
		<category><![CDATA[Integrating CR into the business plan]]></category>
		<category><![CDATA[PRSA]]></category>
		<category><![CDATA[re-focus]]></category>
		<category><![CDATA[speeches]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://blogging.avnet.com/weblog/comrel/?p=173</guid>
		<description><![CDATA[I was honored to be asked to present to the Phoenix chapter of PRSA (Public Relations Society of America) last week.  The topic, Integrating CR into your Business Plan:  The Best PR Move You Can Make.
Even amongst all the chaos I created for myself that day with my equipment failures and operator errors, it was [...]]]></description>
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		<title>Social Media: A Skill to Consider</title>
		<link>http://blogging.avnet.com/weblog/comrel/2009/03/13/social-media-a-skill-to-consider/</link>
		<comments>http://blogging.avnet.com/weblog/comrel/2009/03/13/social-media-a-skill-to-consider/#comments</comments>
		<pubDate>Fri, 13 Mar 2009 11:55:45 +0000</pubDate>
		<dc:creator>Teri</dc:creator>
				<category><![CDATA[Blogs]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Nonprofits]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Avnet Tech Games]]></category>
		<category><![CDATA[faculty]]></category>
		<category><![CDATA[online communities]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Sponsorships]]></category>
		<category><![CDATA[students]]></category>

		<guid isPermaLink="false">http://blogging.avnet.com/weblog/comrel/?p=124</guid>
		<description><![CDATA[This is the fourth year for the Avnet Tech Games.  Each year we make at least one giant step forward, improving the way we produce the event.  This year, we focused on improving our social media skills.  Honestly, we didn’t quite hit all the targets that we hoped for, and there is a lot of [...]]]></description>
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