Every cloud has a silver lining: Why now is the time for the channel to take advantage of cloud computing

Michael Fischermanns, vice president cloud solutions at Avnet Technology Solutions EMEA

Michael Fischermanns, vice president cloud solutions at Avnet Technology Solutions EMEA

Today we are seeing cloud computing spreading across the IT landscape, offering businesses the benefits of scalability, speed and accessibility. IDC’s Worldwide Quarterly Cloud IT Infrastructure Tracker¹  showed that cloud IT infrastructure spending climbed to nearly 30% of overall IT infrastructure spending in 1Q15, up from 26.4% a year before.

The cloud helps businesses of any size create products and services faster and with far greater reach than before. The eradication of barriers associated with on-premise systems now enables change and growth as fast as a business demands.  Indeed, most business solutions are suited to the cloud, which in turn opens up opportunities for the channel.

Becoming a cloud enabler is the future

Although it has come a long way in a short time, cloud computing is still in its infancy relative to its potential. To stay relevant and take advantage of the opportunity, channel partners must become cloud enablers, developing solution expertise, and even moving to a managed service provider model.

End-user customers will be looking for an IT partner that understands their industry, their business model and their customers, along with their commercial competencies and plans for the future. Indeed, a partner that can help them migrate to the cloud and develop a long-term strategy taking into account their needs, for example, in terms of back-up, business continuity and security.

This presents an exciting opportunity that will require a different way of working from the traditional reseller model. Savvy channel businesses will evolve to become a cloud partner, building an eco-system of vendors, service providers and ISVs to help with their transition, as well as training and support requirements.

At Avnet we see our role to work with business partners to help them manage this transformation, providing a wide portfolio and vendor agnostic approach to help them become an enabler of a cloud business strategy.

Reaping the benefits of the cloud model

Every cloud opportunity brings the potential for new and recurring revenue streams. From data storage and back-up, to security and compliance, business analytics and services, forward-thinking channel businesses must keep ahead of the game to provide the most relevant software, networking and security products.

Business planning will become easier as customers switch to a cloud-based managed service and therefore are less likely to move to a new supplier. Recurring revenue will mean the quarterly rush for contracts and revenue, to meet targets, will become a thing of the past.

The flexibility and scalability of the cloud also means that customers can expand their IT applications and infrastructure to support the business with minimal financial risk. This also reduces the risk to the channel with lower investment in stock. In addition, while training and education programmes have a cost, they can quickly pay dividends with consultancy and service fees.

The cloud wave is rolling on

We have seen that cloud technology has already established itself as a global mainstream solution. Uber has used cloud capabilities to transform the taxi industry, Airbnb has shaken up the hotel industry and Netflix has had an impact on the home entertainment market. No industry is immune to this change and adoption of a cloud strategy is top of the agenda for all businesses and the channel is no different.

All the benefits of the cloud can be realised if channel partners hold their nerve and continue to work together.

Posted under Cloud Computing, IT infrastructure

This post was written by on November 9, 2016

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How is the channel following through on its vision for 2016?

At the beginning of this year, we laid out our top predictions for technology trends in the channel for 2016. As we reach the half way point of the calendar year, it’s time to recap and see how things are shaping up so far:

Marcus Adae, Vice President Strategic Suppliers, Avnet Technology Solutions EMEA

Marcus Adae, Vice President Strategic Suppliers,
Avnet Technology Solutions EMEA

#1: Mobility for channel enablement

Mobility is moving more towards app-driven enablement, this much we know to be true. Mobile apps are becoming the norm for any kind of customer interaction, thanks to more personalised engagement through analytics and Internet of Things (IoT) data. However, what we’re seeing so far is that enterprise infrastructure is an even more important driver for the channel and partners in the mobility space. Read More…

Posted under Big data, BYOD; celebrating mobility, Cloud Computing, Converged infrastructure, Internet of Things (IoT), Security

Flexible lifecycle services helps partners accelerate their success

Joost Masseur, Director EMEA, Lifecycle Solutions at Avnet Services

Avnet provides a range of well-established services to help our Channel Partners manage their customers’ IT equipment throughout its lifecycle.

To stay competitive it’s important Business Partners find new ways to make a real difference to their customers by enhancing the value their organisation can deliver. With its portfolio of lifecycle services, Avnet gives Business Partners greater capacity to do just this. They can contract in any of the services as needed. Then profitably resell them to their customers. Even if they have their own services in-house, Avnet can help where they need a little extra capacity to manage peaks in demand.

Avnet will buy back used hardware, or where it has no economic value Avnet can quote to recycle it responsibly. Where their customers need to procure equipment that has gone end of life, Avnet can usually source hardware from a network of contacts around the globe. Often for short-term projects or for proof-of-concepts it can make more sense to use Avnet’s rental programme. Avnet offers a number of data destruction solutions for retired IT assets. When the asset has gone end of life, Business Partners are encouraged to talk to Avnet about maintenance solutions. In addition, Avnet is able to provide installation and integration services around the globe. The short video on this page explains the range of re-sellable lifecycle services available from Avnet.

Avnet’s experts work alongside Business Partners to understand the business and IT challenges. Using lifecycle tools, resources and expertise, they will ensure they get the right solution tailored to meet the specific challenge.

To find out more about how Avnet can act as an extension to our Business Partners existing resources and support them with any short or long-term skills gaps, watch this short video  or contact the EMEA Lifecycle team on:
Tel: + 44 (0)1926 477 600
Email: lifecycle.emea@avnet.com
Website:  http://avnet.me/L4P

Posted under IT infrastructure