Flavours of Flash Storage

By Anthony Greenhalgh, Business Group Director – EMEA Strategic Suppliers, Technology Solutions, now part of Tech Data.


Anthony Greenhalgh, Business Group Director – EMEA Strategic Suppliers, Technology Solutions, now part of Tech Data.

Anthony Greenhalgh, Business Group Director – EMEA Strategic Suppliers, Technology Solutions, now part of Tech Data.

Flash was once most commonly associated with consumer grade memory and found in products such as smartphones and digital cameras. Today, flash storage solutions offer levels of reliability and availability at a price that organisations of all sizes can afford. So what can you do to get started with flash storage? Here are five top tips for getting started. And for those of you who are already involved, find out how to maximise your revenue potential. Remember, it’s not just about performance but also about reducing space and running costs within data centres.


1.     Flash storage has multiple uses

Flash delivers the high performance that many applications and architectures now demand. This makes it the right technology to deliver exceptional functionality in the worlds of finance and life sciences, for example. It’s also valid for all businesses looking for speed and savings. The reality is that most companies need a mix of traditional disk and flash drives.


2.     Forget about the price tag

Cost was once a major barrier to the adoption of flash solutions. However, this is no longer the case. Per gigabyte, the cost of flash storage has tumbled in recent years. This, coupled with the reliability and total cost of ownership (TCO) benefits, means that flash based storage is becoming affordable for everyone from large organisations to small and medium sized enterprises (SMEs).


3.     Speed and space

It’s important to know what’s most valued by the customer. The answer is probably both capacity and speed. Traditional storage is priced on capacity, which means potentially paying a premium for faster disks. The more you want to store, the more you pay. However, flash is targeted at speeding up applications and removing the performance bottleneck from storage. The secret is to get the balance right with a well-priced hybrid solution, while selling flash for its performance characteristics rather than its physical capacity.


4.     Set up a storage seed box

Seeing is believing. There is nothing quite like a proof-of-concept exercise, where end users are able to experience the benefits of flash. Installing a storage seed box to safely download and upload files at very high speeds is the best way to set up a demo. Technology Solutions helps partners to upskill to reap financial rewards and strengthen customer loyalty. So talk to us about the different flavours of flash.

Flash-based storage will not entirely replace spinning disks in the near future, however, demand is growing and the technology has gained substantial market adoption due to its clear performance and viable cost benefits. Channel partners have an opportunity to support their customers through this transition. Flash presents an exciting revenue generating opportunity, but only for those willing to make a change and give it a try.


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This post was written by on March 15, 2017

Avnet makes a push into IoT through Mars rover demo

Avnet is going out of this world to show customers that they are industry leaders in the universe of IoT (Internet of Things) solutions. In November at the inaugural IoT Emerge event in Chicago, Avnet used a Mars rover mock-up to demonstrate a complete IoT-enabled application.


Visitors to Avnet’s fully interactive exhibit could ‘drive’ the rover around a Mars-like terrain and watch it send telemetry back from the surface of the ‘planet’ to a display screen. This allowed people to engage with various elements of the IoT solution including, integrated sensing, security and cloud connectivity.

John Weber, IoT technical solutions manager, says the idea of a Mars rover exhibit originated from the philosophy of Avnet helping customers go further. “We came up with the Mars theme because in the end, Mars is pretty far out there. And so, I thought, what sort of internet connected things would be relevant to that.”

With help from partners, Software Productivity Strategists (SPS), Weber and his team built three Mars rovers. Each Mars rover is a modified 1/16 scale remote-controlled rock crawler that’s topped by a board stack. It’s also equipped with a USB backup battery, which powers the boards on top. The boards are made up of Avnet’s IoT starter kit and a sensing board from NXP Semiconductors.

“We used our IoT starter kit, which has everything a customer needs to capture sensor data and send it to the internet,” says Weber. But his team also needed a way to digitize data and include a meaningful user interface. “We had sensors from NXP and our IoT starter kit, but we needed to bring that all together along with the third element, the cloud.” The rovers were originally built in about four weeks. Avnet had all the hardware for the rovers, and also developed the firmware. SPS built out the user interface for the rover demo.

So how did we do it?

When people visited the Avnet booth, they were able to remotely control the rover around the foam Mars terrain (a 6-foot by 8-foot piece of foam), whilst the rover was capturing the acceleration and gyroscope data. “Earth’s gravity is an acceleration vector and we capture that vector as part of it,” says Weber. “The gyroscope indicates how fast the rover is turning in three different axes.” Also, on board the rover is a digital compass, which shows what direction the rover is pointed.


The team programmed the IoT starter kit to capture sensor data at 10 times per second, changed the format into JavaScript Object Notation (JSON) and sent it to their IBM Bluemix application. The data then goes to IBM Watson IoT Foundation, the messaging service which connects to the rover and receiving messages. Users can then view the live data and real-time analytics. This is very similar to what Avnet’s customers are doing when they’re building an IoT connected product.

The rover’s message

Weber explained, “We want customers to come to us if they have a need like this because we can help them with the entire solution, through our design and support capabilities. We’re not talking about just a board they are putting together or a sensor they are building, but the entire solution.” Avnet has the ability to do this through partnerships it has with other companies — to help customers create the complete solution. The idea behind this experiment was to showcase that the rover is relevant to IoT in the sense that we’re still talking about ‘the edge’ being the rover, ‘enterprise’ being the cloud, and then making use of the data one way or the other.

Avnet already has a tremendous technology portfolio in IoT. Mindful that it needs to continually innovate, Avnet is looking at adding more value and making customers’ lives a lot easier by adding services and capabilities that push them higher in the value stack.

Avnet has the ability to provide all the ingredients, including world-class engineers that customers use to design their products. “IoT is much more than just the pieces and bits that make up a board. It’s about an entire system,” says Weber.


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Posted under Internet of Things (IoT)

This post was written by on February 20, 2017

The significance of certified training in a competitive partner landscape

Stephen Ennis, Director of Services, EMEA

Stephen Ennis, Director Education Services, Avnet Technology Solutions EMEA


Stephen Ennis, Director Education Services, Avnet Technology Solutions EMEA discusses how training certification is fast becoming a necessity


The channel must understand just how vital IT training and certifications are – not only for its own success, but also to the end-users it serves. A recent survey conducted by Analyst house IDC found that almost all respondent had been certified in some form of IT training in the past two years. This represents a significant shift towards comprehensive education to address the blossoming skills gap in many IT professions.

Modern IT environments can be complex, often requiring different skills and levels of expertise. Successful partners are recognising the need to invest in IT certifications and digital teaching methods are fast becoming a popular choice for millennials entering the job market.

But what should partners consider in order to get this right?


Find the right delivery method for your audience

When satisfying the digital appetite of millennial employees, it’s important to understand that IT learning is shifting from static classrooms to virtual environments. Traditional, instructor-led training (ILT) is changing rapidly to encompass the style most commonly demanded. Lessons are moving out of static classrooms to virtual environments, delivering content either fully interactively or in an ‘on-demand’ manner. Creating virtual classrooms and offering blended learning allows employees the opportunity to receive ‘just in time’ training, making them the most skilled and knowledgeable of their peers.


Keep up with newer technologies to offer the right kind of certification

Vendor certification remains important for the channel but has moved from being a differentiator to a must-have. Having an industry or technology certification is much more attractive to end-users keen to grow their skill set in a particular technology. As a plethora of next-generation technologies such as security and cloud computing are entering the mainstream, it’s vital that end-users are able to attain specific and non-vendor certifications. For example, it is clear that the Internet of Things (IoT) will require industry certification to help identify experts who will drive innovation forward, and training on them needs to take on a more digital approach.


Protect enterprise investment

While some might see YouTube tutorials as an easy and cheap option to getting the required information, the value of the data being processed or handled typically has immense value to the organisation and therefore its imperative that implementation, management and support during the course prevents possible risks and threats. Keeping data safe protects the organisation’s brand and reputation. Cutting corners is not a suitable or viable option when compared to what is at stake.

Think of the following scenario when deciding whether to invest in IT certification: you wouldn’t let your GP work on your teeth having only watched a short video on YouTube. You’d go to a dentist instead.  In the same vein, organisations should insist IT professionals have the right certifications for the technology they are working on.

Recognising the need for effective training and certification in the channel is beneficial for the entire partner eco-system. By delivering training in the most suitable manner, be that ILT, virtual classrooms or a catalogue of ‘on demand’ tutorials, partners have the chance to remain competitive and provide a much better service to customers.

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Posted under Training

This post was written by on January 10, 2017

Avnet’s 2017 Predictions

Marcus Adae, Vice President Strategic Suppliers, Avnet Technology Solutions EMEA

Marcus Adae, Vice President Strategic Suppliers,
Avnet Technology Solutions EMEA


2016 has been an exciting year for technology, and 2017 will be equally as fast paced.


This is how we see the next year shaping up in terms of technology trends:




  1. Advance machine learning: The next stage in IoT and connected technologies

This year, much has been written about the power of the Internet of Things (IoT). Advanced machine learning is the next stage in generating real value from intelligent, connected devices. Leveraging machine learning and cognitive computing with connected smart devices allows humans to interact with technology and their surroundings in ways which will drive innovation forward at an unprecedented pace. Prominent examples include self-driving cars and delivery drones, as well as products that will increasingly make up the smart home such as smart meters and other home automation products.  As the gap narrows between the physical and digital world, the door opens wider for companies to explore new and innovative products and services both in the commercial and consumer sectors, which will ultimately enrich the way we interact with our world day to day.

Advancements in machine learning and cognitive computing will greatly benefit the technology sector. As this kind of technology becomes more reliable and trusted, companies will start to use it to explore entirely new business models, gaining hidden insights to their markets and operations which previously may never have been discovered. In October 2016, Uber used a self-driving truck to make its first autonomous delivery of 50,000 cans of Budweiser beer. There are still many regulations to work through, like insurance and accident liability, but in 2017 we will see many more disruptive businesses start to deploy these technologies into real-world scenarios. Only those who can demonstrate innovation by developing solutions that complement IoT and machine learning will benefit, and 2017 will see a significant rise in the number of initiatives being invested in.

Connected technologies can help nearly any industry, but are becoming more popular within logistics. IoT will support shipments and cargo, allowing them to be constantly monitored and all the information gathered can be sent back to HQ, enabling the industry to become more reliable and dynamic. We’ve already seen Amazon piloting the usage of drones for rapid and premium delivery services, but we can expect to see many of the traditional logistics companies such as UPS and FedEx starting to get into the connected technology game throughout 2017.


  1. Mobile technologies in the ever changing tech world

With mobile technology now ubiquitous as it is, it has become more or less an extension of our very selves, often acting as the voice and eyes into the digital part of our existence, be it our online social interactions, our work emails or our EBay addiction. Interacting with a mobile device, especially for the younger generation feels natural and intuitive.  As this technology advances, the opportunities for mobile technologies to improve workflow become limitless. Mobility has become a life and work style, and is an accelerator of cloud adoption enabling increasingly more flexible approaches to collaboration, sharing of data and time management. At the same time, the rapid move to the cloud for core applications such as ERP, CRM and other productivity tools is accelerating the adoption of mobile solutions, empowering the mobile worker.

Who will benefit the most from the other and grow faster? It is certainly not an easy call but one thing is sure, in 2017 mobility will be an even bigger opportunity for the channel, especially for managed services and mobile security.


  1. Analytics are becoming fundamental to the distribution sector

Analytics is an increasingly critical part of any business and is one that will certainly become more important and prominent in 2017. Analytics offers more insight than ever before to help organisations make better business decisions in real-time. Partners that service the supply chain will be aware it has never been more important to know more than simply what your customers are buying. These organisations are embracing advanced and cognitive analytics to understand what their customers are thinking and what motivates them, as well as insight into what supply is needed and where it is in the warehouse. Data is very much the new oil, the value of putting your data to work to empower multiple lines of business, from operations, to marketing, to sales, will unlock untold potential for many organisations. One example of this is the Industry 4.0 and the smart factory. This involves the coming together of a number of technologies, but analytics will play a big role in modelling the wealth of sensor data in a factory to determine output, machine health and production quality in conjunction with using analytics to determine demand and predict issues. The smart factory is expected to contribute to an economic boom, which many refer to as the 4th Industrial Revolution.

This is obviously a very grand example, but in 2017 the channel will see more customers becoming heavily reliant on detailed business insight from their data to gain competitive market advantage. Cognitive computing will give them competitive edge and deep customer understanding and become the basis for how and where they grow. The substantial growth in cloud as a platform for innovation will provide new routes to market to support this.


  1. The cloud will become a starting point for business transformation

This year we have seen cloud adoption and trust in cloud technology move forward at orders of magnitude far greater than previous years. The ways in which it has been adopted ranges from the born in the cloud start-up companies benefiting from the mobility and low investment risk that cloud brings, to the enterprise leveraging new and interesting approaches to B2B connectivity, streamlining cross company operations and collaboration. Another big driving force of cloud is the sheer volume of consumers that services can address today and the unpredictability of demand around those services. Organisations need cloud to be agile and flexible in handling that demand while also ensuring continued availability of service and facilitating ease of access to those services through any manner of devices. Cloud, when used correctly, addresses all of these challenges.

The cloud will also become an enabler for new security solutions, especially data security, as its perceived disadvantages transform into advantages. The European General Data Protection Regulation that will be adopted in May 2018 will put pressure on companies to ensure the security of data collected. Companies wishing to move to the cloud quicker in order to outsource these responsibilities will benefit from a better quality of IT infrastructure, provided by companies with a clear focus and mandate around data security in the cloud. This will dramatically reduce capex spending, allowing organisations to invest in local security products and services for their current on-premise IT networks.

Cloud technologies and businesses’ attitudes toward the cloud are maturing daily, with less companies seeing it as a rogue element (or shadow IT, as it’s often referred to). As more companies are stitching it into the fabric of their core IT strategy, it has become more trusted than ever and in many senses has become a data and services fabric bringing new levels of agility to those organisations that embrace it.

With the cloud likely to take over in 2017, other sectors may feel a bit of a hit. The cloud is beginning to be seen as the most reliable storage, security and business transformation solution on the market, and IT departments will need to undergo a digital transformation in all of these areas to stay ahead.

The key for the upcoming year will be to ensure partners tap into both data centres and cloud expertise, combining all their strengths to become the ‘one-stop-shop’ for technology solutions, and creating a fool-proof way to succeed within the cloud in 2017.

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Posted under Big data, Cloud Computing, Internet of Things (IoT)

This post was written by on December 16, 2016

Why engage with Amazon Web Services through Avnet?

AWS and Avnet Logo

Amazon Web Services (AWS) provides a highly reliable, scalable, low-cost infrastructure platform in the cloud that powers hundreds of thousands of businesses all over the world. Add to that Avnet’s successful solution-driven strategy and deep channel knowledge, and the result is a winning combination all around. AWS gives instant access to worldwide storage and compute options, as well as additional services. Even better, you only pay for what you use and for the time you use it.

The beauty of Avnet’s relationship with AWS is that partners can use and resell AWS through the Avnet Cloud Marketplace bringing a range of new opportunities to all parties.

Here we have highlighted 10 reasons why purchasing AWS through Avnet is the best and simplest option.

  1. Avnet’s local cloud team helps you build cloud solutions and become proficient quickly  on AWS
  2. ACM offers simple monthly billing, account management, dashboard with cloud spend, optimised resources, and more
  3. Create your own branded Cloud Marketplace
  4. Avnet offers additional services, providing skills that may be lacking in-house
  5. Avnet Academy provides authorised AWS training courses
  6. Get instant discounts leveraging Avnet AWS Partner status
  7. Avnet can help you consolidate yours or your customer’s spend for additional discounts
  8. Avnet invoices you in local currency
  9. Avnet offers AWS services on a credit line (subject to availability)

…. And if that’s not enough

  1. Partners also receive £20 free spend on their first AWS invoice through Avnet in 2016!

Avnet’s Cloud Solutions team provides quick AWS account setup and access. Under the program, partners maintain all of the benefits of being an AWS reseller plus a number of Avnet-provided benefits including account provisioning support, discounts with no volume commitments, monthly reporting and no annual program fees.

With Avnet, our partners are able to take their cloud management to an entirely new level and help drive rapid cloud adoption across the market.

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Posted under Cloud Computing