The significance of certified training in a competitive partner landscape

Stephen Ennis, Director of Services, EMEA

Stephen Ennis, Director Education Services, Avnet Technology Solutions EMEA


Stephen Ennis, Director Education Services, Avnet Technology Solutions EMEA discusses how training certification is fast becoming a necessity


The channel must understand just how vital IT training and certifications are – not only for its own success, but also to the end-users it serves. A recent survey conducted by Analyst house IDC found that almost all respondent had been certified in some form of IT training in the past two years. This represents a significant shift towards comprehensive education to address the blossoming skills gap in many IT professions.

Modern IT environments can be complex, often requiring different skills and levels of expertise. Successful partners are recognising the need to invest in IT certifications and digital teaching methods are fast becoming a popular choice for millennials entering the job market.

But what should partners consider in order to get this right?


Find the right delivery method for your audience

When satisfying the digital appetite of millennial employees, it’s important to understand that IT learning is shifting from static classrooms to virtual environments. Traditional, instructor-led training (ILT) is changing rapidly to encompass the style most commonly demanded. Lessons are moving out of static classrooms to virtual environments, delivering content either fully interactively or in an ‘on-demand’ manner. Creating virtual classrooms and offering blended learning allows employees the opportunity to receive ‘just in time’ training, making them the most skilled and knowledgeable of their peers.


Keep up with newer technologies to offer the right kind of certification

Vendor certification remains important for the channel but has moved from being a differentiator to a must-have. Having an industry or technology certification is much more attractive to end-users keen to grow their skill set in a particular technology. As a plethora of next-generation technologies such as security and cloud computing are entering the mainstream, it’s vital that end-users are able to attain specific and non-vendor certifications. For example, it is clear that the Internet of Things (IoT) will require industry certification to help identify experts who will drive innovation forward, and training on them needs to take on a more digital approach.


Protect enterprise investment

While some might see YouTube tutorials as an easy and cheap option to getting the required information, the value of the data being processed or handled typically has immense value to the organisation and therefore its imperative that implementation, management and support during the course prevents possible risks and threats. Keeping data safe protects the organisation’s brand and reputation. Cutting corners is not a suitable or viable option when compared to what is at stake.

Think of the following scenario when deciding whether to invest in IT certification: you wouldn’t let your GP work on your teeth having only watched a short video on YouTube. You’d go to a dentist instead.  In the same vein, organisations should insist IT professionals have the right certifications for the technology they are working on.

Recognising the need for effective training and certification in the channel is beneficial for the entire partner eco-system. By delivering training in the most suitable manner, be that ILT, virtual classrooms or a catalogue of ‘on demand’ tutorials, partners have the chance to remain competitive and provide a much better service to customers.

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Posted under Training

This post was written by on January 10, 2017

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