Effective security is more than an insurance policy – it’s a business enabler

Christian Curtis, sales director at Avnet Technology Solutions UK takes a look at how to sell the business benefits of IT security

Security is vital; the threat landscape has evolved beyond lone hackers or small groups breaching networks. Cyber crime is organised, it is big business and has spawned a huge underground economy. Attacks are often targeted, sophisticated and inherently malicious.

We understand and recognize that security is essential and that not everyone who wants to access a corporate network has good intentions, however, the doom mongering can be overwhelming. Security solution companies and channel partners could and should adopt a more positive approach to selling IT security. It is not an easy task and regular stories in the industry and by the media around high profile breaches tend to reinforce the fear and dread message in people’s minds. That said, selling security only on the merits of negativity seems counter-productive and unnecessary.

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Posted under IT infrastructure, Security