Digital Influence is Everywhere: Cisco in Retail

retail customer experience
January 17, 2017

While retail is not an area that we normally focus on for the Cisco brand line in distribution, digital influence and its impact on retail is a relevant topic. I have to admit that this past holiday season I did participate not just in Black Friday/Saturday/Sunday but also Cyber Monday (sorry to my boss, I had to get the online deals). Like many shoppers, I braved the Thursday portion of…

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How IoT Can Become a Reality for Retailers

Photo by Anna Dziubinska
January 19, 2016

The buzz around IoT in retail is deafening, but to me it sounds like white noise on a television that has lost its signal. Is it beacons, mobile devices, RFID tags, NFC? Where do I start in a conversation with a retailer around their IoT strategy and how I can help? What’s REAL and where will the money be spent?

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Thinking in the Now: How to Connect with Today’s Knowledge Shopper

Retail
April 28, 2015

If customers can access online social communities, manufacturers’ specs, customer reviews, and pricing from anywhere via their mobile device, that’s where you need to be. And when customers come to you in addition to these other sources, what value will you add to the shopping experience? How will you connect with your customers right now?

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Five Opportunities to Help Retailers Improve their E-commerce IT Strategies

ecommerce
January 2, 2014

As online shopping becomes easier and more convenient for consumers, days like Cyber Monday have become just as crucial as Black Friday for retailers. This year, Shop.org, a digital commerce community for the National Retail Federation (NRF), anticipates that online sales in November and December 2013 in the U.S. will grow between 13 and 15 percent over the 2012 holiday season, to as much as US$82 billion in revenue. With…

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