Advanced mobility and cloud technologies reveal plenty of opportunities for resellers, if they know what to leverage
IDC estimates that the North American mobility enterprise software market four-year compound annual growth rate (CAGR) is estimated to grow by 16%*– enterprise applications will need to be created and adopted at an urgent rate to keep pace.
What is Mobile Backend as a Service (MBaaS)?
Think of an application developer as a home builder. The home builder has to enlist the help of contractors to construct the home, plumbers to lay pipes, electricians to lay wires and others to get the house built. This can lead to a drawn out time frame and too many points of failure – everyone has to do a separate job. If the plumber is late to install the pipes then the drywall can’t be completed on time.
But, what if the plumbing and electrical connections are pre-built and the home builder only needs to construct the walls and the roof, then connect everything together? This saves time and frees up the home builder to put on the finishing touches that entice the potential home owner to purchase. Also, the time it takes to finish a completed house is now significantly reduced.
In a typical Software Development Life Cycle (SDLC) for an application installed on a laptop, the front end is created while the backend infrastructure is built, hosted, secured and managed by the application provider. The infrastructure required to maintain the application is also purchased and maintained in a private data center (private cloud).
Mobile Backend as a Service (MBaaS) is a full backend solution of software hosted by cloud storage vendors and sold on a consumption model basis to mobile application development companies. These are pre-built, tested, scalable, secure, turn-key solutions that the application developers can leverage and consume without hassle.
The backend infrastructure and data connections that need to be created cause one of the biggest delays in the SDLC cycle. Usage of pre-built hosted-backend solutions cuts down integration headaches and offers the developers of the mobile application to concentrate on providing the best user experience to their customers. The user experience is what makes or breaks the mobile application usage and “stickiness” to your service.
Why is MBaaS important?
The speed in which a product is delivered along with rapid deployments of the features of an enterprise application is a necessity for app consumers. Mobility has dictated that the velocity is paramount, however quality, security and data consumption in the right manner are also important.
These demands have changed the way we think about and build apps. Now applications are built with the intent they’ll need to leverage infrastructure that is hosted in the cloud. Mobile application development teams require mobile application development providers to deliver services that can be consumed immediately without the need for building these services internally and hosting them.
This is why developers need MBaaS services.
Read more about the user experience in this related article: Mobility opportunities Q&A with app architect
The advent of cloud enables service creators and providers to provide capabilities without the need to worry about infrastructure. As the proliferation of cloud dependency and usage of cloud services surge, there is a demand for application creation and delivery to be just as easy and streamlined.
With the urgency to build enterprise mobile apps it’s imperative to find a way to do this better and faster. That’s why many vendors and resellers are turning to “as a services” offerings. Specifically, Mobility Backend as a Service (MBaaS) can provide the building blocks of enterprise application development services for mobile application development customers.
*Source: Avnet estimate from IDC data
Become a trusted advisor for your customers on their mobility journeys
Applications need to be created fast with the agility and scalable to meet user demands. You’ll need to understand what technologies are available for developers as well as system administrators and other members of application creation teams (such as Agile, DevOps, micro-services, API Management, Cloud, MBaaS, and Automation). Having the ability to not only speak to these tools and methodologies but also identify and implement the right solution to transform your customers’ businesses can make you a trusted mobility advisor with improved customer loyalty.
MBaaS is becoming prevalent in terms of offering mobile application development platform vendors, as well as consumption of these services. As mobile app developers look for services that can assist in streamlining their mobile journey, MBaaS can help you deliver the solution that accelerates your customers’ value streams and meets user demands.
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